Effective One-Way Link Building

Opinions vary throughout the SEO industry, but we are confident that link popularity factors alone represent more than 60% of today’s relevancy algorithms. We cannot reiterate how important quality link popularity is to the success of an organically driven search engine marketing campaign. Quality link popularity is usually only achieved by truly authoritative, useful, industry relevant websites – and that is why major search engines put so much emphasis on link popularity as a measure of relevancy.

Generally the more websites there are linking to your website the better your rankings will be in most search engines – this is especially true for Google, Yahoo and MSN. Additionally, the more on topic websites there are linking to your website the higher the probability that your website and its interior web pages will achieve top rankings in search engines for targeted keyword phrases. There are three general categories of incoming links: One-way Links, Reciprocal Links, and Text Link Ads. While all of these methods for creating incoming links are commonly employed by webmasters and search engine marketing firms, it is common knowledge among experienced web marketing professionals that one-way, non-reciprocated links provide the most -- if not only -- long-term strategic value to an organic search engine marketing campaign designed to stand the test of time.

It is also important to understand that link popularity affects the ability of any interior web page on your site to achieve and maintain competitive rankings. By employing strategies that will allow your site to increase it’s over all link popularity not only will your home page rank more competitively for industry keywords but your interior pages will also rank well – whereby increasing your ability to achieve more rankings and drive more traffic to your site.

Link popularity is becoming increasingly difficult to address because search engines are not interested in “artificially created” links. Search engines want to see natural looking incoming and outgoing linking patterns – the days of link farms and huge link exchange programs are over. Employing these strategies today is not enough to support a successful SEO campaign -- and will often do more damage than good. Search engines want to see incoming links from authoritative sites, high quality site or from web pages that share the same focus or subject matter as the pages they are linking to. And unless you have an extremely compelling website, there are not many effective, “cookie cutter” methods for generating one-way, non-reciprocated, topic relevant links to a website.

As of January 12, 2009 our website had approximately 392,000 one-way incoming links from a large variety of websites. These websites range in Google PR value from 0 all the way up to 9! Our link building strategy is very simple and straightforward. We provide downloadable webmaster tools and resources for destination websites and request that our website visitors and patrons who use our services link back to our site. However, in order ensure that we comply with all search engine guidelines, -- and unlike many other websites in our industry -- we DO NOT require a link from our website patron, we just request it. And surprisingly enough we get many thousands of new, one-way incoming links to our website every month. So could you employ the same strategy for your website? No! Not unless you are webmaster services website. Why? Because search engines have very strict relevance guidelines. For example, if you're a car website that offers a "free" dating survey in exchange for a link to your site you're likely to get your website delisted from Google and Yahoo! -- as a dating survey has nothing to do with the theme of your website ("cars") and would be viewed by search engines as artificial link generation and SEO manipulation.

HOWEVER, there are few very effective, one-way link building systems/softwares/strategies that have been developed by some very savvy and innovative Internet marketing and web development firms. A few of the most effective and innovative one-way, link building systems have been developed by the companies listed below.